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Michael Uslan on Moses


Story, character and integrity, that's where it starts and ends, says author of "The Boy Who Loved Batman," and Executive producer of Batman films.

Michael Uslan on Comic Con

What’s the Story with Big Data?


Sneak Peek at Chapter 4 TLMF


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RSS Marketing Resource

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    Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
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    You can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying. This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are
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    Uh ... Um ... so as I was saying ... Well, basically ... You know? At first glance, you might think I'm just a marketer suffering from a nervous breakdown after one
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    Some people think email is dead. They say that it's become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating.  Well, hate to break to you, but those folks are wrong. And I've got a SlideShare presentation to back me up.